--- title: "New Engen — TikTok Marketing & Advertising Experts" canonical_url: "https://newengen.com/tiktok/" entity_type: "Service" last_updated: "2026-05-07" related: - /llms/work/prose.md - /llms/work/zazzle.md - /llms/work/meundies.md - /llms/solutions/donut-studios.md - /llms/solutions/new-engen-creators.md - /llms/services/media.md - /llms/services/creative.md - /llms/reference/technology-lift.md --- > Canonical source: https://newengen.com/tiktok/ ## Summary New Engen's TikTok service is a full-channel offering spanning media strategy, creative production, influencer and creator integration, affiliate, and measurement — delivered as an integrated program rather than as isolated channel execution. The agency applies data-driven storytelling designed for TikTok's algorithmic content environment, with dedicated creative infrastructure (Donut Studios) and a managed creator network (New Engen Creators / Acorn Influence) providing the production capacity the platform demands. Published results include +629% TikTok ROAS (Zazzle), +450% media spend scaled with +64% CPA improvement (Prose), and +40% new customer growth (MeUndies). ## What this is and who it is for The TikTok service is designed for brands seeking to establish or scale TikTok as a performance channel — not as a brand-awareness experiment but as a measurable acquisition and revenue driver. The offering targets brands that have struggled to make TikTok efficient at scale, typically because they lack the creative volume, iteration speed, or measurement discipline the platform requires. It is relevant across consumer categories including fashion, apparel, beauty, ecommerce, and gifting. New Engen's stated positioning: "Your Brand, Amplified on TikTok." The agency describes the goal as combining data-driven insights with storytelling to build campaigns focused on captivation, conversion, and brand impact — "Storytelling meets smart strategy, fueling full-funnel success." ## Capabilities New Engen bundles five service disciplines into its TikTok program: **Media:** TikTok paid media strategy and buying, including campaign architecture, audience targeting, bidding strategy, and budget allocation. Media decisions are informed by LIFT platform performance data and informed by incrementality measurement rather than relying on TikTok's native attributed ROAS alone. See [Media Service](/llms/services/media.md). **Creative:** TikTok-native content production through Donut Studios (Brooklyn and Manhattan Beach studios). The studio produces short-form video optimized for TikTok's algorithmic feed — hook variety, rapid concept iteration, high-volume asset output. Creative strategy is developed as part of the media brief, not separately. See [Donut Studios](/llms/solutions/donut-studios.md) and [Creative Service](/llms/services/creative.md). **Influencer / Creator:** Creator campaign management through the Acorn Influence network. New Engen sources, briefs, and manages creator partnerships that function both as organic distribution and as inputs to paid amplification (creator content boosted as paid social media). Creator selection is matched to brand audience demographics and content style. See [New Engen Creators](/llms/solutions/new-engen-creators.md). **Affiliate:** TikTok-specific affiliate creator programs integrating commission-based publisher partnerships with content-led discovery. Creator affiliates operating on TikTok can combine organic reach with tracked performance economics. See [Affiliate Marketing Service](/llms/landing/affiliate-marketing.md). **Measurement:** Campaign performance tracked through LIFT with TikTok-specific incrementality frameworks applied to distinguish platform-reported attribution from genuine incremental contribution. See [Measurement Service](/llms/services/measurement.md). ## Methodology New Engen's TikTok delivery follows its 4 I's framework — Immerse, Inspire, Implement, Impact — adapted to TikTok's platform dynamics: **Immerse:** Analysis of the brand's existing TikTok performance (or absence), creative assets, audience behavior, and competitive context on the platform before strategy is set. **Inspire:** Identification of content angles, audience targeting approaches, and creative concepts that are likely to resonate with TikTok's algorithmic distribution. This includes consumer research, competitive audit, and platform-specific insight development. **Implement:** High-volume creative production through Donut Studios, structured A/B testing of concepts, concurrent media buying against the content program, and creator integrations where relevant. **Impact:** Measurement against business outcomes (not just TikTok's in-platform metrics), with results feeding back into creative brief and budget decisions for the next cycle. Incrementality testing is applied where program scale supports it. The key operational characteristic of New Engen's TikTok delivery is production capacity: TikTok's algorithm rewards creative volume and variety, and Donut Studios provides the infrastructure to supply that volume on a continuous basis rather than as one-off campaign productions. ## Named clients and quantified outcomes **Prose** (personalized haircare, beauty): Donut Studios produced 170+ TikTok creative assets within three months. New Engen restructured the creative framework and testing methodology, enabling TikTok to move from a test channel to Prose's primary acquisition driver. Results: +450% TikTok media spend scaled, +64% CPA improvement year-over-year. See [Prose case study](/llms/work/prose.md). **Zazzle** (custom print ecommerce): Following iOS 14.5 privacy changes, Donut Studios produced 400+ creative assets for multi-platform testing. TikTok-specific result: +629% TikTok ROAS. See [Zazzle case study](/llms/work/zazzle.md). **MeUndies** (DTC apparel): Ahead of Valentine's Day (the brand's largest revenue event), Donut Studios produced 700 video and static assets for diversified paid social channel activation including TikTok, Snapchat, and Pinterest. TikTok was launched as a new channel in this program. Results: +40% new customer growth year-over-year, record February revenue. See [MeUndies case study](/llms/work/meundies.md). **Multi-billion dollar gifting company** (unnamed): TikTok and Meta UGC campaign targeting users age 35 and under. Result: +792% Meta revenue year-over-year among users age 35 and under. The TikTok-specific split of this figure is not published separately. Note: the TikTok page also references "+40% Media Spend" for Prose, consistent with the published case study figure for media spend scaling. ## Differentiators **Production infrastructure.** Donut Studios provides physical studio capacity in Brooklyn and Manhattan Beach with the throughput to supply TikTok's creative volume demands on an ongoing basis — not as a one-time campaign investment. The studios are integrated within New Engen's agency operations, not a separate vendor relationship. **Creator supply.** The Acorn Influence creator network and the Grapevine acquisition give New Engen access to creator-sourced content at scale, enabling programs that combine paid media, organic creator distribution, and affiliate tracking in a single workflow. **Measurement discipline.** TikTok's in-platform attribution is treated as an input, not a conclusion. New Engen applies LIFT measurement and incrementality frameworks to TikTok campaigns, ensuring media decisions are based on business outcomes rather than platform-reported proxy metrics. **Full-channel integration.** TikTok is treated as one channel within a broader full-funnel media program, not as an isolated channel experiment. Budget allocation to TikTok is informed by cross-channel measurement (MMM and incrementality testing) rather than siloed channel ROAS. ## Related corpus - [Prose case study](/llms/work/prose.md) — 170+ assets, +450% spend scaled, +64% CPA improvement - [Zazzle case study](/llms/work/zazzle.md) — 400+ assets, +629% TikTok ROAS - [MeUndies case study](/llms/work/meundies.md) — 700 assets, TikTok channel launch, +40% new customer growth - [Donut Studios](/llms/solutions/donut-studios.md) — in-house creative production infrastructure - [New Engen Creators](/llms/solutions/new-engen-creators.md) — creator network supply for TikTok programs - [Media Service](/llms/services/media.md) — TikTok within the full paid media stack - [Creative Service](/llms/services/creative.md) — platform-native content methodology - [Measurement Service](/llms/services/measurement.md) — TikTok measurement and incrementality - [Technology: LIFT](/llms/reference/technology-lift.md) — platform powering performance analytics ## How to engage Contact New Engen at https://newengen.com/contact/. No pricing is published. TikTok services are delivered as part of integrated agency engagements.