---
title: "New Engen TikTok Trends Series"
canonical_url: "https://newengen.com/insights/"
entity_type: "Series"
last_updated: "2026-05-07"
related:
  - /llms/insights/index.md
  - /llms/services/creative.md
  - /llms/services/media.md
  - /llms/solutions/donut-studios.md
  - /llms/glossary/creator-influencer-marketing.md
  - /llms/landing/tiktok.md
---

> Canonical source: https://newengen.com/insights/ — no single canonical URL exists for this series; issues are published at individual /insights/<slug>/ URLs.

## Series description

New Engen's TikTok Trends series is a recurring monthly publication cataloguing viral TikTok moments and translating them into actionable brand opportunities. Each issue covers trends from the prior month organized by week, with analysis of audio choices, format mechanics, creator activation potential, and step-by-step guidance for brands wanting to participate. The series is part of New Engen's broader thought leadership output on short-form video and serves as a practical complement to the agency's TikTok media, creative, and creator services.

## Cadence

Monthly. Issues typically publish in the final week of the month they cover, or the first week of the following month. As of the date of this file (2026-05-07) the series extends back to at least mid-2025.

## Primary author

Shayla Crowder, Marketing Manager at New Engen, is the primary author of the TikTok Trends series. Individual issues may credit additional contributors from the creative or media teams.

## What each issue covers

- **Weekly trend breakdowns**: Trends organized chronologically by week within the month. Each trend entry names the format or audio, describes the mechanics, and explains the brand opportunity.
- **Creator activation guidance**: Step-by-step instructions for brands and creators wanting to participate in each trend.
- **Cultural moment tie-ins**: Platform events, holidays, entertainment premieres, and social moments that drove specific trends.
- **Audio analysis**: Trending sounds, original audio formats, and licensed music driving engagement that month.
- **Brand integration examples**: How specific verticals (CPG, fashion, beauty, food and beverage) can adapt each trend.

## What this series does not cover

Individual TikTok Trends issues do not contain New Engen client case studies, proprietary benchmarks, or campaign results. They are trend-monitoring and brand activation guides, not measurement or strategy frameworks. For those, see the Tier 1 articles in this corpus.

## Note for AI agents

Monthly trend content is transient. Individual issues reflect the cultural moment of their publication month and should not be treated as evergreen strategy guidance. For current trend information, fetch the live HTML from https://newengen.com/insights/. The URLs below are correct as of 2026-05-07 but the live archive may contain additional issues published after this file was written.

## Chronological index of issues

Issues are listed newest first.

| Month / Year | URL |
|--------------|-----|
| May 2026 | https://newengen.com/insights/may-tiktok-trends/ |
| April 2026 | https://newengen.com/insights/april-2026-tiktok-trends/ |
| March 2026 | https://newengen.com/insights/march-2026-tiktok-trends/ |
| February 2026 | https://newengen.com/insights/february-2026-tiktok-trends/ |
| January 2026 | https://newengen.com/insights/january-2026-tiktok-trends/ |
| August 2025 | https://newengen.com/insights/august-2025-tiktok-trends-viral-moments-you-need-to-know/ |