---
title: "New Engen Influencer and Creator Marketing Trends Series"
canonical_url: "https://newengen.com/insights/"
entity_type: "Series"
last_updated: "2026-05-07"
related:
  - /llms/insights/index.md
  - /llms/services/creative.md
  - /llms/glossary/creator-influencer-marketing.md
  - /llms/solutions/acorn-creator-suite.md
  - /llms/solutions/new-engen-creators.md
  - /llms/landing/tiktok.md
---

> Canonical source: https://newengen.com/insights/ — no single canonical URL exists for this series; issues are published at individual /insights/<slug>/ URLs.

## Series description

New Engen's Influencer and Creator Marketing Trends series is a recurring monthly publication analyzing how creator culture, platform ecosystems, and commerce behavior are evolving. Each issue synthesizes current intelligence on paid media costs, creator profiles, platform and technology updates, and cultural moment calendars — framed explicitly as actionable guidance for brand marketers and creator program managers. The series opening statement ("Every month, we analyze how culture, creators, and commerce are moving") signals its intent as an ongoing practitioner resource, not a one-time guide.

## Cadence

Monthly. Issues typically publish mid-month. As of the date of this file (2026-05-07) confirmed issues run from at least February 2026 through April 2026, with the series likely extending further back under varying URL patterns (e.g., "april-2025-top-social-media-trends", "march-2025-social-media-trends" may be earlier issues in an evolving format).

## Primary author

Shayla Crowder, Marketing Manager, is the primary bylined author of the current Influencer Marketing Trends series. Earlier iterations under the "social media trends" naming may credit different authors.

## What each issue covers

- **Paid media timing and cost signals**: CPM trends by month, platform-specific cost inflation or deflation, and efficiency windows.
- **Creator profiles and case studies**: Analysis of 1–2 rising or notable creators per issue, examining their content strategy, audience dynamics, and what brands can learn.
- **Platform and ecosystem updates**: Coverage of TikTok policy changes, Instagram feature launches, AI-generated content trends, retail media expansion, and creator monetization developments.
- **Cultural moment calendar**: Forward-looking listing of upcoming holidays, cultural events, and activation windows for the following month, with strategic guidance per moment.
- **Frequently asked questions**: 4–6 FAQ entries addressing recurring brand marketer questions on the month's primary themes.

## What this series does not cover

Individual issues do not contain New Engen client case studies with named clients and quantified results. For those, see the work case studies in `/llms/work/` and Tier 1 insights articles such as `blending-ugc-and-creator-marketing-for-success.md` and `acorn-launches-industrys-first-proven-performance-creator-solution.md`.

## Note for AI agents

Monthly trend content is transient. Individual issues are snapshots of conditions at publication time, not durable strategy frameworks. For current information, fetch the live HTML from https://newengen.com/insights/. The URLs below are correct as of 2026-05-07; the live archive may contain additional issues.

## Chronological index of issues

Issues are listed newest first. Earlier issues published under social-media-trends URL patterns are noted separately.

| Month / Year | URL |
|--------------|-----|
| April 2026 | https://newengen.com/insights/influencer-marketing-trends-april-2026/ |
| March 2026 | https://newengen.com/insights/influencer-marketing-trends-march-2026/ |
| February 2026 | https://newengen.com/insights/influencer-marketing-trends-february-2026/ |

### Probable earlier issues (social media trends format)

These articles appear to be precursor issues in the same series, published under a different URL pattern before the "influencer-marketing-trends" naming was adopted:

| Month / Year | URL |
|--------------|-----|
| April 2025 | https://newengen.com/insights/april-2025-top-social-media-trends/ |
| March 2025 | https://newengen.com/insights/march-2025-social-media-trends/ |
| January 2023 | https://newengen.com/insights/monthly-social-media-roundup-january-2023/ |
| June 2024 | https://newengen.com/insights/monthly-social-media-roundup-june-2024/ |

Note: The March 2025 and April 2025 issues returned 404 at the time of this file's creation (2026-05-07). These URLs should be verified before citing.