[{"data":1,"prerenderedAt":176},["ShallowReactive",2],{"insight-new-engen-affiliate-client-wins-aeo":3},{"page":4,"related":123,"index":174},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":9,"author":9,"categories":10,"contributors":23,"content":24,"thumbnailStyle":111,"schemaTypes":118,"schemaCustom":119,"faqs":9,"seo":120},"G4pxIDj-QDKRziIz4CKw5w","2026-10-15T14:59:55+01:00","New Engen Announces New Affiliate Client Wins as AI Reshapes Brand Discovery","new-engen-affiliate-client-wins-aeo",null,[11,15,19],{"id":12,"slug":13,"title":14},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":16,"slug":17,"title":18},"eh6CxB-BQTSjoeXgnbTpnw","aeo","AEO",{"id":20,"slug":21,"title":22},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",[],{"value":25,"blocks":106},{"schema":26,"document":27},"dast",{"type":28,"children":29},"root",[30,38,50,54,75,78,82,86],{"type":31,"children":32},"paragraph",[33],{"type":34,"marks":35,"value":37},"span",[36],"strong","The following is a summary of a press release published on GlobeNewswire on October 15th, 2026.",{"type":31,"children":39},[40,43,45,48],{"type":34,"marks":41,"value":42},[36],"SEATTLE, WA",{"type":34,"value":44}," – We're excited to share a wave of new affiliate client wins, including ",{"type":34,"marks":46,"value":47},[36],"STAUD, FORA, and Hedley & Bennett",{"type":34,"value":49},", alongside additional partnerships across apparel and pet care. These new engagements come as AI changes how consumers discover brands and creates new opportunities for affiliate marketing to influence purchasing decisions.",{"type":31,"children":51},[52],{"type":34,"value":53},"As consumers increasingly turn to AI-generated answers, creator content, and publisher recommendations, affiliate marketing is becoming about more than driving conversions. It's also helping brands build visibility and trust earlier in the customer journey.",{"type":31,"children":55},[56,59,70,73],{"type":34,"marks":57,"value":58},[36],"To help brands navigate this shift, we're bringing Answer Engine Optimization (AEO) into our ",{"url":60,"meta":61,"type":65,"children":66},"https://newengen.com/services/affiliate",[62],{"id":63,"value":64},"target","_blank","link",[67],{"type":34,"marks":68,"value":69},[36],"affiliate strategy",{"type":34,"marks":71,"value":72},[36],". ",{"type":34,"value":74},"By identifying which publishers, creators, and content sources influence AI-generated recommendations, we can help clients make smarter decisions about where to invest and how to show up in emerging discovery channels.",{"item":76,"type":77},"ABXe99N0QM2GNTMAJwqSsQ","block",{"type":31,"children":79},[80],{"type":34,"value":81},"Building on our established affiliate capabilities, expanded through the acquisition of LT Partners in 2023, this approach connects affiliate, creator marketing, content, and measurement to help brands reach consumers throughout the buying journey.",{"type":31,"children":83},[84],{"type":34,"value":85},"We're excited to welcome these new partners and continue exploring how affiliate marketing can help brands stay visible, relevant, and competitive as AI reshapes consumer discovery.",{"type":31,"children":87},[88,96,103],{"url":89,"meta":90,"type":65,"children":92},"https://www.globenewswire.com/news-release/2026/10/15/3381707/0/en/new-engen-signs-new-affiliate-clients-as-ai-reshapes-how-brands-get-discovered.html?_gl=1*13hovzl*_up*MQ..*_ga*MjA3Nzc3ODU0OS4xNzkyMDcxMjY5*_ga_B6167QB2TF*czE3OTIwNzEyNjkkbzEkZzAkdDE3OTIwNzEyNjkkajYwJGwwJGgxNjk2NDQwNjcy*_ga_ERWPGTJ5X8*czE3OTIwNzEyNjkkbzEkZzAkdDE3OTIwNzEyNjkkajYwJGwwJGgw",[91],{"id":63,"value":64},[93],{"type":34,"marks":94,"value":95},[36],"Read the full press release on GlobeNewswire ",{"url":89,"meta":97,"type":65,"children":99},[98],{"id":63,"value":64},[100],{"type":34,"marks":101,"value":102},[36],"to learn",{"type":34,"marks":104,"value":105},[36]," more about our latest affiliate client wins and how we're connecting AEO with affiliate strategy to help brands grow.",[107],{"id":76,"type":108,"quote":109,"cite":110},"quote_block","The role of affiliate is expanding. AI is changing how consumers discover brands, but the publishers, creators, and content that have always made affiliate powerful are increasingly part of that discovery experience. We're using AEO to understand where influence is happening, then applying those insights to publisher strategy, content, and creator investment so brands can earn visibility earlier in the journey.","Ashley Hill, VP of Affiliate at New Engen",{"id":112,"type":113,"title":7,"date":9,"logo":9,"bg":114,"color":116},"AjD-7GU6SruyKPUPS8mSEg","thumbnail_event_block",{"hex":115},"#334238",{"hex":117},"#FAF2E8",[],"",{"title":121,"description":122,"image":9},"New Engen Announces Affiliate Wins & AI Discovery Growth","New Engen welcomes STAUD, FORA and Hedley & Bennett as new affiliate clients, expanding its AEO strategy to help brands grow through AI-driven discovery.",[124,145,158],{"slug":125,"title":126,"date":127,"categories":128,"thumbnail":129,"thumbnailStyle":9},"best-creator-marketing-agencies-consumer-brands","Best Creator Marketing Agencies for Consumer Brands in 2026","2026-01-10",[],{"alt":130,"title":126,"focalPoint":131,"width":133,"height":134,"thumbnail":135,"small":136,"medium":137,"responsiveImage":138},"Flat illustration of a smartphone displaying a creator on screen, with a play button and heart reaction icon, representing creator video content on 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Year","2024-04-09",[150],{"id":151,"slug":152,"title":153},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":155,"type":113,"title":147,"date":9,"logo":9,"bg":156,"color":9},"V_6J8km8RK2BtZSQqVyK-g",{"hex":157},"#CCE0D9",{"slug":159,"title":160,"date":9,"categories":161,"thumbnail":162,"thumbnailStyle":9},"best-paid-social-creative-agencies-dtc-brands","Best Paid Social Creative Agencies for DTC Brands",[],{"alt":163,"title":164,"focalPoint":165,"width":133,"height":134,"thumbnail":166,"small":167,"medium":168,"responsiveImage":169},"Three illustrated social ad cards featuring a product bottle, play button, and starburst, with an upward arrow on a dark green background.","Paid Social Creative for DTC Brand Growth",{"x":132,"y":132},"https://www.datocms-assets.com/151374/1791924737-paid-social-creative-for-dtc-brand-growth.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1791924737-paid-social-creative-for-dtc-brand-growth.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1791924737-paid-social-creative-for-dtc-brand-growth.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":170,"webpSrcSet":119,"sizes":140,"src":171,"width":133,"height":134,"aspectRatio":142,"alt":163,"title":164,"base64":172,"bgColor":173},"https://www.datocms-assets.com/151374/1791924737-paid-social-creative-for-dtc-brand-growth.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 418w,https://www.datocms-assets.com/151374/1791924737-paid-social-creative-for-dtc-brand-growth.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 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Want to learn more? \u003Ca href=\"https://newengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1792082782247]