Seattle, WA - Full-time
The Senior Business Intelligence Analyst (Sr. BIA) is responsible for ensuring that data, analytics, and reporting needs are successfully managed and executed for client-related projects and requests (including client onboarding and ad-hoc engagements). The Sr. BIA interfaces directly with non-technical co-workers and client contacts to ask probing questions, identify requirements, advise on solutions, communicate status, and present deliverables. The Sr. BIA is a hands-on cross-functional leader, who can establish trust as a knowledgeable and reliable resource, and can utilize data analytics and interactive dashboards to answer ad-hoc data questions and provide impactful and actionable insights.
The Sr. BIA is an advocate for the Analytics team, communicating realistic expectations, articulating challenges and trade-offs. The Sr. BIA must dive deeper into requests and really understand which elements are key to success and if what is asked for will achieve the stated goal. This is instrumental in helping fellow team members overcome analysis paralysis or the perfectionism that is inevitable within analytic and reporting projects.
Bachelor’s Degree or equivalent experience.
Minimum Years of Related Work Experience Required:
4-6 years’ experience with any combination of requirements gathering, consulting services, marketing analytics, reporting/data services, digital marketing management.
Specific Industry and/or Specialty Experience Required:
Experience in digital marketing data sets, including Google Ads, Microsoft Ads, Facebook, Google Campaign Manager, Google Search Ads 360, and Pinterest. Familiarity with web development, digital tagging, tracking, QA, and maintenance in Google Analytics, Adobe Analytics. Familiarity with databases, data flows, and integrations.
Skills and Abilities Required:
Strong communications skills, including the ability to communicate complex strategic & technical recommendations to non-technical internal stakeholders in a clear, simple manner.
Highly analytical with strong problem-solving skills and attention to detail. Strong organization and project management skills. Understands operating with a sense of urgency and excellent customer service. Works well in a team environment, as well as independently. Operates well with minimal supervision, and can manage their time and priorities in a demanding environment. Very strong Excel skills for data analysis.
Education/Experience/Licensing Training/Skills/Abilities PREFERRED:
Experience with data analysis and visualization tools like Salesforce Datorama or others (e.g., Tableau, Microsoft Power BI, etc). Understands the fundamentals of attribution including MMM and MTA. Strong understanding and experience with digital media buying, KPI development and technology practices during campaign planning and execution a plus. Prior experience in consulting and or other related roles with client relationship-building and diplomacy.