Senior Business Intelligence Analyst

The Senior Business Intelligence Analyst (Sr. BIA) is responsible for ensuring that data, analytics, and reporting needs are successfully managed and executed for client-related projects and requests (including client onboarding and ad-hoc engagements). The Sr. BIA interfaces directly with non-technical co-workers and client contacts to ask probing questions, identify requirements, advise on solutions, communicate status, and present deliverables. The Sr. BIA is a hands-on cross-functional leader, who can establish trust as a knowledgeable and reliable resource, and can utilize data analytics and interactive dashboards to answer ad-hoc data questions and provide impactful and actionable insights.

The Sr. BIA is an advocate for the Analytics team, communicating realistic expectations, articulating challenges and trade-offs. The Sr. BIA must dive deeper into requests and really understand which elements are key to success and if what is asked for will achieve the stated goal. This is instrumental in helping fellow team members overcome analysis paralysis or the perfectionism that is inevitable within analytic and reporting projects.

Responsibilities:

• Support sales calls, procure analytics project details, and help close sales leads.
• Manage client delivery: align project timelines, manage key client communication, manage tasks and goals of other team members, ensure deliverables are of high quality and meet the internal quality control guidelines.
• Conceptualize and define data-analytics strategies and requirements to collect data, analyze information, and report on insights and KPIs.
• Effectively communicate with both internal and external teams throughout all phases of the data analytics lifecycle for client-related projects and requests.
• Assess and evaluate whether stated requests will achieve the intended business outcomes. Respectfully challenge and guide clients to mutually beneficial options.
• Motivate team members and specialists to complete objectives in a timely manner.
• Effectively communicate with non-technical internal and external users.
• Be a go-to expert on client projects, being able to address ad-hoc questions about data, models, software, etc. as well as client requests.
• Leverage data analysis, querying, and reporting tools to blend data from multiple applications to answer questions and identify possible complications/requirements during client onboarding or scoping engagements.
• Provide end user reports with quality information and caveats, including actionable information.
• Drive technology adoption within New Engen, training teams and encouraging use of analytics and reporting platforms to improve processes.
• Be an innovative voice for new solutions: Collaborate with Media Services teams and Analytics to continuously evolve our methodologies, develop new ways of solving complex client business problems and help develop new tools and capabilities.
• Prepare management-level reporting and present recommendations.
• Other tasks and projects as assigned.

Required/Preferred Qualifications:

Education Required:

Bachelor’s Degree or equivalent experience.

Minimum Years of Related Work Experience Required:

4-6 years’ experience with any combination of requirements gathering, consulting services, marketing analytics, reporting/data services, digital marketing management.

Specific Industry and/or Specialty Experience Required:

Experience in digital marketing data sets, including Google Ads, Microsoft Ads, Facebook, Google Campaign Manager, Google Search Ads 360, and Pinterest. Familiarity with web development, digital tagging, tracking, QA, and maintenance in Google Analytics, Adobe Analytics. Familiarity with databases, data flows, and integrations.

Skills and Abilities Required:

Strong communications skills, including the ability to communicate complex strategic & technical recommendations to non-technical internal stakeholders in a clear, simple manner.

Highly analytical with strong problem-solving skills and attention to detail. Strong organization and project management skills. Understands operating with a sense of urgency and excellent customer service. Works well in a team environment, as well as independently. Operates well with minimal supervision, and can manage their time and priorities in a demanding environment. Very strong Excel skills for data analysis.

Education/Experience/Licensing Training/Skills/Abilities PREFERRED:

Experience with data analysis and visualization tools like Salesforce Datorama or others (e.g., Tableau, Microsoft Power BI, etc). Understands the fundamentals of attribution including MMM and MTA. Strong understanding and experience with digital media buying, KPI development and technology practices during campaign planning and execution a plus. Prior experience in consulting and or other related roles with client relationship-building and diplomacy.

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